Loading ...Book Review: The New Rules of Marketing and PR
In The New Rules of Marketing and PR, author David Meerman Scott wastes no time in tearing down the PR establishment’s game.
Prior to the Web, organizations had only two significant choices to attract attention: buy expensive advertising or get third-party ink from the media. But the Web has changed the rules. The Web is not TV. Organizations that understand that understand the New Rules of Marketing and PR develop relationships directly with consumers like you and me (5).
From here, Scott takes you through a number of case studies on how consumers’ purchasing habits have changed as a result of the Web. One only needs to consider the popularity of on-line shopping at Christmastime to get the gist of Scott’s philosophy. But he does more than plug you into the online shopping world. He explains the latest concepts in communication technology as well as how to use them. As a bonus, Scott provides an action plan to harness the power of his ideas.
The unfortunate downside of this book is that The New Rules of Marketing and PR doesn’t address changes in the communications landscape since the book was written in 2007. Scott discusses Squidoo without the knowledge of Twitter. He discusses MySpace at the expense of Facebook and LinkedIn. Clearly, The New Rules could use a second edition.
The book is quick and easy to read, otherwise, much like the blog strategies he recommends. The New Rules of Marketing and PR is a great primer for college students majoring in communications and a must-read for executives who want (need) to understand the shifting landscape of public relations.
Here are other articles I have written on this topic:
2 Responses to “Book Review: The New Rules of Marketing and PR”
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Brian,
Thanks for writing about my book.
You mist have been reading the hardcover edition. The book came out in June 2007 which meant that I finished writing in early 2007. We have, in fact, done a new edition. The paperback version came out in in January 2009 and has updated sections on social networking including Facebook and Twitter.
David,
I appreciate your visit to my side, and letting me know about the new paperback edition. Yes, my copy was in hardback, which explains how it was outdated a bit. Still, it’s a great book on the subject.
Regards,
Brian