Facebook Caves on Usage Agreement

After a week of being pounded in traditional media, the crown jewel of social media caves and reverts to its original usage terms.  Mark Zuckberg explains here.  Facebook also started a group outlining its Bill of Rights and Responsibilities.

My initial reaction tells me that Zuckberg, while developing a cool product used by millions, has yet to master his consumer’s world-view.  Basic research could warn them about potential conflicts among their product and its users.

Here are other articles I have written on this topic:

• What Twitter’s DoS Attack Can Teach Us
• Using Social Media to Promote Your Charity
• What to Do When 100,000 People on Facebook Hate You
• Would You See a Movie that a Facebook Friend Hated?
• Using Social Media in a Public Health Emergency
• What Tradition PR Can Achieve That PR 2.0 Can Not
• Online Networking More Popular Than Email
• Should Brands Use Social Networking to Advertise?
• Executives Discover Online Reputation Management
• Book Review: The New Rules of Marketing and PR