My Blog’s Vision and Mission Statements

Last week at ProBlogger, Darren Rowse announced that he was kicking off a second installment on his popular 31 Days to Build a Better Blog project. Simply put, Rowse is asking bloggers to set aside a month of their time to improve their blogs. I’ve signed up to participate, and we kick off on April 6^th.

If you’re a blogger and want to participate, click here.

Pre-Class Assignment: Perform a SWOT Analysis of Your Blog

As a pre-class assignment, Rowse asked everyone to perform a SWOT analysis on our blogs. It is a common practice in both the Strategic Management and Strategic Communications planning processes. It makes sense that bloggers should subject their sites to such a test in order to measure the site’s strengths, weaknesses, opportunities, and threats. I will post my analysis later this week.

The first step is to benchmark yourself against your blog’s mission statement. Since I haven’t written a formal mission statement for this blog, it makes sense that I should write one before I move forward.

My Vision Statement

The vision statement answers the basic question, “What do we want to become?” A clearly written vision statement proves the foundation for developing a comprehensive mission statement. A vision statement should be short, preferably one sentence.

I am committed to providing superior analysis of advertising and public relations as it relates to the bridging the gap between the client and its customers.

My Mission Statement

A mission statement is more than a statement of specific details; it is a declaration of attitude and outlook. It is usually broad in scope. It establishes purpose. It brings focus. But most importantly, it acts as a filter for your editorial decision-making process.

I blog as a way of demonstrating my ability to think and plan strategically, and to successfully manage those skills essential to effective organization communications, which could include internal communications, media relations, crisis communications and external relations.

My mission statement mirrors the purpose of the Accredited Business Communicator, a professional credential program offered by the International Association of Business Communicators. I intend to apply for this credential in 2010.

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