Write an Elevator Pitch for Your Blog

The first assignment in the 31 Days to Build a Better Blog Challenge is to Write an Elevator Pitch for Your Blog. ProBlogger writes:

Many business and self improvement type courses teach students to develop an elevator pitch for their business (and even for themselves). The idea is to have something short and sharp that you can say about yourself when the opportunity arises instead of bumbling your way through explaining what you or your business does (and miss an opportunity).

The goal is both to communicate what you do and to get the person you’re communicating it to to want to know more.

In my own business, I have two elevator pitches. When I am pitching myself as a public relations specialist, I say that “I help clients develop tomorrow’s message today.” If I need to focus on my skills in crisis communications, I will say that “My clients would tell you I’m the person they would call if 60 Minutes was in their lobby.”

But an elevator pitch for a blog? That is a unique challenge. And it makes sense that it should come from my vision statement. After all, my vision is what I aspire to achieve with this site.

I am committed to providing superior analysis of advertising and public relations as it relates to the bridging the gap between the client and its customers.

For a Vision statement, it is fine. It is too long, though, for an elevator pitch.

1. I help businesses communicate with their customers.
2. I help businesses connect with their customers.
3. I help you connect with your customers.
4. I help you connect to your customers.
5. I explain how to connect to your customers.

The last one clearly reflects the vision for my blog. It also merges the fields of advertising and public relations, something that I believe are interconnected disciplines. Good public relations is good advertising, and vice-versa.

So now, I have my elevator pitch. ProBlogger recommends placing it on the website. Done.

Here are other articles I have written on this topic:

• New Campaign for Will County Health Department
• Choosing the Proper Lure for Your Audience
• Crimson Tide Scores Marketing Touchdown with A-Day Game
• Help End WeFollow Abuse
• Cessna Rises to the Occasion
• 10 Online Writing Style Guides
• Should Brands Use Social Networking to Advertise?
• New Television Spot for Appellate Court Judge Mary Schostok
• Joe Birkett Endorses Dan Cronin
• New Television Campaign for Appellate Court Judge Mary Schostok