http://www.brianmcdaniel.org/2009/04/14/is-an-roi-model-for-social-media-finally-emerging/ On Strategic Communications Wed, 09 Jun 2010 17:38:59 +0000 hourly 1 http://wordpress.org/?v=3.0 http://www.brianmcdaniel.org/2009/04/14/is-an-roi-model-for-social-media-finally-emerging/comment-page-1/#comment-297 Nan Behringer Tue, 14 Apr 2009 20:44:07 +0000 http://www.brianmcdaniel.org/?p=935#comment-297 That assumes that the regular MySpace users and nonusers were equally likely to be attracted to the product(s) being advertised/tracked and that the exposure to the advertising on MySpace was the only difference in the two populations. This is a major fallacy in the assumption that underlies the result reported and a classic error - often intentional - in research reporting to justify an assumption. That assumes that the regular MySpace users and nonusers were equally likely to be attracted to the product(s) being advertised/tracked and that the exposure to the advertising on MySpace was the only difference in the two populations. This is a major fallacy in the assumption that underlies the result reported and a classic error – often intentional – in research reporting to justify an assumption.

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