Comments on: Crimson Tide Scores Marketing Touchdown with A-Day Game http://www.brianmcdaniel.org/2009/04/19/crimson-tide-scores-marketing-touchdown-with-a-day-game/ On Strategic Communications Wed, 17 Mar 2010 14:01:55 -0500 http://wordpress.org/?v=2.9.2 hourly 1 By: April’s 5 Most Read Stories | Brian McDaniel on Strategic Communications http://www.brianmcdaniel.org/2009/04/19/crimson-tide-scores-marketing-touchdown-with-a-day-game/comment-page-1/#comment-523 April’s 5 Most Read Stories | Brian McDaniel on Strategic Communications Mon, 04 May 2009 05:01:51 +0000 http://www.brianmcdaniel.org/?p=976#comment-523 [...] analysis of the University of Alabama’s A-Day telecast on ESPN drew more visits in April than did my [...] [...] analysis of the University of Alabama’s A-Day telecast on ESPN drew more visits in April than did my [...]

]]> By: That Other Dave http://www.brianmcdaniel.org/2009/04/19/crimson-tide-scores-marketing-touchdown-with-a-day-game/comment-page-1/#comment-369 That Other Dave Tue, 21 Apr 2009 20:26:05 +0000 http://www.brianmcdaniel.org/?p=976#comment-369 Actually, they are being shot now, and not by UA Marketing but by a Birmingham Ad Agency at locations around the world (Hong Kong & Chile to name but two). It's not Crimson Is, but a brand-new idea. Actually, they are being shot now, and not by UA Marketing but by a Birmingham Ad Agency at locations around the world (Hong Kong & Chile to name but two).
It’s not Crimson Is, but a brand-new idea.

]]> By: Brian McDaniel http://www.brianmcdaniel.org/2009/04/19/crimson-tide-scores-marketing-touchdown-with-a-day-game/comment-page-1/#comment-367 Brian McDaniel Tue, 21 Apr 2009 16:24:29 +0000 http://www.brianmcdaniel.org/?p=976#comment-367 Dave, Thanks for the clarification. I viewed the re-edit, and I think you did a great job dressing up a poor commercial. The premise behind "Crimson Is..." speaks to the converted, not those aspiring. That's what's wrong with the campaign. Here are two good examples, each from UCLA. Champions Made Here. http://www.youtube.com/watch?v=XrKFvAASpIQ Winners Then. Winners Now. http://www.youtube.com/watch?v=U8PN7qIB87s The new ads from UA Marketing perform at that level. Crimson Is...Doesn't When you say that the spots for the fall is being edited now, is UA Marketing developing something new or another in the "Crimson Is..." series? Regards, Brian Dave,

Thanks for the clarification. I viewed the re-edit, and I think you did a great job dressing up a poor commercial. The premise behind “Crimson Is…” speaks to the converted, not those aspiring. That’s what’s wrong with the campaign.

Here are two good examples, each from UCLA.

Champions Made Here. http://www.youtube.com/watch?v=XrKFvAASpIQ
Winners Then. Winners Now. http://www.youtube.com/watch?v=U8PN7qIB87s

The new ads from UA Marketing perform at that level. Crimson Is…Doesn’t

When you say that the spots for the fall is being edited now, is UA Marketing developing something new or another in the “Crimson Is…” series?

Regards,

Brian

]]> By: That Other Dave http://www.brianmcdaniel.org/2009/04/19/crimson-tide-scores-marketing-touchdown-with-a-day-game/comment-page-1/#comment-366 That Other Dave Tue, 21 Apr 2009 15:11:22 +0000 http://www.brianmcdaniel.org/?p=976#comment-366 Brian, The Crimson Is spot that played during the A-day game was the wrong ad. That spot was revised for the Sugar Bowl, and should have been played during A-day as well. I know, because i did the edit. The original version was done by a T-town TV station i believe. I took that footage, and re-edited it, to come up with something that was better, i believe. Here's a link: http://www.youtube.com/watch?v=MKYO4m6n9Ws The spots for next year are being shot now, and believe me, they will be something we can all be proud of. Now if only we could work on the quality of the Coaches Show.... Brian,

The Crimson Is spot that played during the A-day game was the wrong ad. That spot was revised for the Sugar Bowl, and should have been played during A-day as well. I know, because i did the edit. The original version was done by a T-town TV station i believe. I took that footage, and re-edited it, to come up with something that was better, i believe.

Here’s a link:
http://www.youtube.com/watch?v=MKYO4m6n9Ws

The spots for next year are being shot now, and believe me, they will be something we can all be proud of.

Now if only we could work on the quality of the Coaches Show….

]]> By: Brian McDaniel http://www.brianmcdaniel.org/2009/04/19/crimson-tide-scores-marketing-touchdown-with-a-day-game/comment-page-1/#comment-364 Brian McDaniel Tue, 21 Apr 2009 12:36:29 +0000 http://www.brianmcdaniel.org/?p=976#comment-364 Michael, Thank you for visiting and leaving a comment. There are times that I would gladly trade Chicago for LA (especially in the winter), but overall you can keep the traffic snarls. Chicago is my kinda town. Considering the vast improvement of the university's marketing with the two new commercials, I would suspect that "Crimson Is" is on its way out. Each university receives one commercial per televised football game in which to promote themselves. I'd be shocked if Numbers or Anthony Grant doesn't fly this fall. They're too good. Then, again, these were off-season commercials. Hopefully, UA Marketing, who created the ads in-house (Yeah for In-House!), has another trick up their sleeve when the season rolls around. Regards, Brian Michael,

Thank you for visiting and leaving a comment. There are times that I would gladly trade Chicago for LA (especially in the winter), but overall you can keep the traffic snarls. Chicago is my kinda town.

Considering the vast improvement of the university’s marketing with the two new commercials, I would suspect that “Crimson Is” is on its way out. Each university receives one commercial per televised football game in which to promote themselves. I’d be shocked if Numbers or Anthony Grant doesn’t fly this fall. They’re too good.

Then, again, these were off-season commercials. Hopefully, UA Marketing, who created the ads in-house (Yeah for In-House!), has another trick up their sleeve when the season rolls around.

Regards,

Brian

]]> By: Michael Brock http://www.brianmcdaniel.org/2009/04/19/crimson-tide-scores-marketing-touchdown-with-a-day-game/comment-page-1/#comment-359 Michael Brock Mon, 20 Apr 2009 22:12:46 +0000 http://www.brianmcdaniel.org/?p=976#comment-359 Hi Brian, As a BAMA graduate from many moons ago, I couldn't agree with you more about the good and bad of the ads I saw on Saturday ... the good of the tenor of the content and design of the Anthony Grant and Numbers spots and the REALLY BAD, embarrassing "Crimson Is" presentation. They've been running that for far too long and I cringe every time I see it. It looks like two different schools. I hope they'll heed your advice about changing that ad. On another note, I see you're in Chicago ... Great city! I once lived there ... 3400 N. Lakeshore Drive. I'm now in the Los Angeles area (MUCH Mo Betta weather) and have a daughter attending BAMA. RTR! Michael Brock BFA '68 MFA '69 Hi Brian,
As a BAMA graduate from many moons ago, I couldn’t agree with you more about the good and bad of the ads I saw on Saturday … the good of the tenor of the content and design of the Anthony Grant and Numbers spots and the REALLY BAD, embarrassing “Crimson Is” presentation. They’ve been running that for far too long and I cringe every time I see it. It looks like two different schools. I hope they’ll heed your advice about changing that ad.
On another note, I see you’re in Chicago … Great city! I once lived there … 3400 N. Lakeshore Drive. I’m now in the Los Angeles area (MUCH Mo Betta weather) and have a daughter attending BAMA.
RTR!
Michael Brock
BFA ‘68 MFA ‘69

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