Comments on: The Importance of Core Purpose http://www.brianmcdaniel.org/2009/07/16/the-importance-of-core-purpose/ On Strategic Communications Thu, 04 Mar 2010 23:41:09 -0600 http://wordpress.org/?v=2.9.2 hourly 1 By: July’s 5 Most Read Stories | Brian McDaniel on Strategic Communications http://www.brianmcdaniel.org/2009/07/16/the-importance-of-core-purpose/comment-page-1/#comment-713 July’s 5 Most Read Stories | Brian McDaniel on Strategic Communications Sun, 02 Aug 2009 01:40:23 +0000 http://www.brianmcdaniel.org/?p=1060#comment-713 [...] part of my series on Strategic Communication Plans, this post explained why it is critical for communication plans to have a well defined purpose behind [...] [...] part of my series on Strategic Communication Plans, this post explained why it is critical for communication plans to have a well defined purpose behind [...]

]]> By: Nikos Nourkogiannis http://www.brianmcdaniel.org/2009/07/16/the-importance-of-core-purpose/comment-page-1/#comment-649 Nikos Nourkogiannis Thu, 16 Jul 2009 13:31:07 +0000 http://www.brianmcdaniel.org/?p=1060#comment-649 Dear Brian, You are spot on. Unless a communications plan has a Purpose, the parts will not fit together. In our days, people dive into " how " questions before thinking about " why ". Suffice it to add, if one does not know " why ", every "how" can be a subject for discussion. Nikos Mourkogiannis Author of " Purpose: The Starting Point Of Great Companies". Dear Brian,

You are spot on. Unless a communications plan has a Purpose, the parts will not fit together. In our days, people dive into ” how ” questions before thinking about ” why “. Suffice it to add, if one does not know ” why “, every “how” can be a subject for discussion.

Nikos Mourkogiannis

Author of ” Purpose: The Starting Point Of Great Companies”.

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