Loading ...Five Things You Can Do to Do The Media’s Job for Them
Reporters aren’t lazy; they’re on a tight deadline. Here is how to help them do their job so well that your coverage will be as good as possible.
Be a Subject Matter Expert
Really. Know your stuff inside, out, backwards, forwards, and upside down. More importantly, though, know how to explain it in a way that anyone can understand you.
Write the Narrative
A press release shouldn’t read like a legal brief. They should read like a short story. A strong hook will lure readers and make your material more memorable. It also increases the ratio of how much of your narrative makes it into a reporter’s final edit.
Arrange for Visual Elements
When working with television, it is important to avoid BOPSA (Bunches of People Standing Around). Provide the videographers with interesting elements or creative opportunities to explain the story visually. If you have a cool piece of equipment, show it off. And highlight the visual components in the press release so the assignment editors know what to expect.
Pitch for Page Three; Deliver Page One
Yes, we all want to be on the front page. Unfortunately, the day’s news is out of your hand most of the time. Reporters have no clue where their material will wind up, but the more you provide—the more depth, the more real people, and the more relevancies—the more likely it is you will push your story to Page One. Content matters.
Be Accurate
Every reporter knows the Two Source Rule, but few follow it on tight deadlines. If you can arrange solid, independent confirmation…on the record…of what you are telling them, reporters will love you for it.
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Five Things You Can Do to Do The Media’s Job for Them | Brian … http://bit.ly/3cMmO0
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PR friends: great tips and overall blog discovered this mornin’: http://bit.ly/49wrd5
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