Five Chinese Commercials by American Brands

Tuesday, 18th August 2009
Advertising Featured International Business

Rather than highlight some of the best ads airing in the United States right now, I thought it would be interesting to see how American brands are trying to conquer the Chinese market. Great advertising begins with great copy. Here are five spots that do the trick.

Adidas: Impossible is Nothing

Beautiful graphic design with a universal message.  This ad could run in any nation.

Coke-Cola: Gift

Coca-Cola Commercial starring Chinese famous singers Zhang Shaohan and Pan Weibo

KFC: Taoist Monk

This awesome ad caused a bit of a stir in Asia. Zen Masters are vegetarians.

Snicker’s: Ping Pong

There is no better way to sell a candy bar than to combine table tennis and the Matrix.

It’s a nice riff on this Japanese game show skit.

Visa: Separate Checks?

Geo-political intrigue that doesn’t get lost in the translation.


Here are other articles I have written on this topic:

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4 Responses to “Five Chinese Commercials by American Brands”

  1. Anonymous 24 August 2009 at 9:02 pm #

    Dude, Adidas is not American!!!

    • Brian McDaniel 24 August 2009 at 9:32 pm #

      You are correct. They are German.


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