Browsing all posts in Book Reviews.

Book Review: Lean Six Sigma for Service

Quality book on the topic, but if you don’t know much about Lean or Six Sigma, I recommend reading introductions on those topics before tackling this book.

Book Review: 12: The Elements of Great Managing

Prior to its publication, I had the opportunity to preview Rodd Wagner and James Hartner’s book 12: The Elements of Great Managing (Gallus Press, 2006). When I read the preview chapter, I didn’t appreciate the book as much as I did once I read the rest of the book. It helps to have context.

Three Books You Must Read Before Entering Politics

Earlier this week, I published My Endorsements for Today’s Election. Now, I want to offer my recommended reading list for anyone who is entertaining the idea of running for public office.

Twelve Reasons Why Advertising Fails

It is foolish to believe a single ad can ever tell the entire story. The most effective, persuasive, and memorable ads are those most like a rhinoceros; they make a single point, powerfully. An advertiser with seventeen different things to say should commit to a campaign of at least seventeen different ads, repeating each ad enough to stick in the prospect’s mind.

Book Review: Is God a Mathematician?

Mario Livio has more brains in his pinky than I have in my entire body…ok, the comparison isn’t completely fluid. Let’s just say Livio has forgotten more about math that my favorite math teacher ever knew. But that doesn’t mean Is God a Mathematician? isn’t worth the read.

Book Review: Render Unto Caesar

For several years I have recommended two books to people interested in running for public office for the first time. Now I have three.

Book Review: Game Theory at Work

James Miller steers clear of mathematics and presents case studies and examples that illustrate how business owners, managers, and employees can make better decisions.

Book Review: The New Rules of Marketing and PR

In The New Rules of Marketing and PR, author David Meerman Scott wastes no time in tearing down the PR establishment’s game.

Book Review: Diplomacy

Official Washington in 1994, busy with an historic change in Congress, probably skipped to the book’s final chapter “The New World Order Reconsidered” for insight by one of America’s most “assertive, arrogant, and disdainful” people to lead the foreign service. Had they skipped ahead, they would have missed a master’s class on statecraft.