Browsing all posts in Featured.

Augusts’ 5 Most Read Stories

There wasn’t much of a shake up in August, but my article on eliminating Mafia War updates from Facebook attracted a lot of readers.

Pardon Our Progress

Over the next few days, I will be changing the design of my blog. As a result, there will be some down as I work on the site. I hope to keep the downtime to a minimum, but I appreciate your patience.

Why You Should Be Proactive with Bad News

Would you rather discover bad news from the source or read about it somewhere else?

The Most Important Element of Good Advertising

Coke-Cola sells refreshment. Apple sells cool. Your physician sells peace of mind. What do you sell?

How to Create Stories Where None Existed Before

The best business communicators understand that it is the story that sells the pitch, not the product.

The Politics of Strategic Choice

All organizations are political. How do you navigate the minefield?

On the TwitBlock Backlash

I suspect that the vast number of people who are filling Whitlock’s inbox fall into the “Get Rich Quick” category of Twitter user. They are hawking their wares while chasing their dreams of ignoble ease. In my opinion, they are spammers. They are a nuisance. And they know it in their hearts.

Extreme Makeover: Homer Simpson Edition

The Simpsons may hail from Springfield, but when they debut in Africa later this month, they should fit in quite nicely with fellow Luandans thanks to one Angolan advertising agency.

Resources to Help You Plan for H1N1 Flu

The CDC had created a page on their website specifically designed to facilitate workplace planning.

Why You Should Know Your Staff Member’s Hobbies

In a period where everyone is thinking Social Networking, why not take the time to apply those online techniques of getting to know people with real people you see every day?

How to Give Your Client a Competitive Edge

If Public Relations and Marketing were languages, Marketing would be French while PR would be Acadien, a French dialect spoken by a significant portion of the people of Louisiana. Parisians can understand their Cajun brethren, but they don’t hold them with great regard. Such is the love-hate relationship between the marketing staff and the public relations staff.

Five Chinese Commercials by American Brands

Great advertising begins with great copy. Here are five spots that do the trick.

The Most Valuable Question You Can Ask a Reporter

I recently asked my Facebook friends to tell me what they thought was the most valuable question you can ask a reporter. Here’s what they said.

Is Your Business Continuity Plan Ready for H1N1 Flu?

Derek Wright recently asked me for my thoughts on business continuity planning for the fall flu season. Here are some of my recommendations.

Five Ways to Establish Strong Media Relationships

In the world of public relations, you are no one without your Rolodex. Here are five quick ways to establish or strengthen your relationship with the media.