Browsing all posts in Social Media.

Facebook Earns $2 Per User

Facebook claims 400-million users worldwide. With 2009 revenue approaching $800-million, that works out to revenue of just $2 per user. It also has made Facebook Free Cash Flow positive, which means it can cover operating expenses and capital investment needs. Economies of scale are beautiful things.

Explaining LinkedIn to a Client

I’m off to have lunch with a member of my wife’s business team. He recently started using LinkedIn to engage many of his clients, but asked for a tutorial on the service. Nothing like a quid pro quo.

Do You List LinkedIn or Twitter on Your Business Card?

Just as poor advertising fails to convert impressions into sales, blindly promoting your social media presence may serve little constructive purpose.

Do You Plan to Quit Facebook Monday?

With more than 400-million users, Facebook could loose 240-million users (or, if nationalized, a population slightly smaller than Indonesia).

Toyota: How Being First Hurts Your Reputation

Car makers are finding safety in numbers when it comes to their company’s reputation.

U.S. Military Establishes New Social Media Policy

The Department of Defense eased soldiers’ access to popular Social Media websites such as Facebook, YouTube, and Twitter.

Federal Trade Commission vs. Journalism

The last time the newspaper industry was in trouble, Congress enacted the Newspaper Preservation Act of 1970. Yep, that helped.

Murdoch: The Future is Mobile TV

The Federal Trade Commission wants to put its finger into the information supply chain. Here’s what they can do to help now.

Why I No Longer Follow @BreakingNews

I have reservations as to whether or not MSNBC will continue van Poppel’s wide-ranging news gathering strategy.

The 16 Cornerstones of a Solid Twitter Network

The biggest mistake I have made with Twitter is viewing it as a broadcast technology. But my view is short-sighted. Twitter is not for broadcasting, it is something altogether more powerful.

10 Day Tune Up for H1N1 – Day 7: Social Media Checklist

On Sunday, crisis management expert Jonathan Bernstein pointed out how social media has become the go-to crisis management and customer service aid. Today we look at how you should build your social media “back office” for H1N1.

10 Day Tune Up for H1N1 – Day 6: Reporters’ Notebook

Just because something is noteworthy in your line of work, that doesn’t mean your local news organization will care. Here is how to know if a reporter might call before he actually does call.

Using Social Media to Promote Your Charity

Whether you choose a Facebook Fan Page, Twitter, or both, social media gives you the ability to connect with people who share your passion and world-view. Here’s how to promote your cause.

Introducing @FluFeed

Today I am launching @FluFeed, a TweetBot focused on aggregating information about influenza. It is part of a communications initiative designed to help business communicators prepare for H1N1 flu.

Get Rid of Mafia Wars Updates on Facebook Once and For All

When I checked into Facebook earlier this week, there were no updates on my News Feed other than Mafia Wars. Here’s how to keep that from happening to you.