Browsing all posts in Strategic Communications.

Toyota: How Being First Hurts Your Reputation

Car makers are finding safety in numbers when it comes to their company’s reputation.

Do You Think Like Your Market?

I fear there are many companies doing just what this group did.

U.S. Military Establishes New Social Media Policy

The Department of Defense eased soldiers’ access to popular Social Media websites such as Facebook, YouTube, and Twitter.

What Is Strategic Communications?

Is there a difference between strategic communications and public relations?

I’m Interested in Journalism’s Future, Not its Past

There has been much handwringing in the wake of the Federal Trade Commission’s workshop on the Internet’s impact on journalism. Here are a few of my thoughts.

New Campaign for Will County Health Department

The new multi-media advertising campaign for the Will County Health Department in Joliet, Illinois. The campaign was designed to promote the agency’s H1N1 influenza flu clinics.

The Art of Cleaning Up a Mess

This morning I have the pleasure of presenting this lecture to the undergraduate school of business at the University of St. Francis.

10 Day Tune Up for H1N1 – Day 9: Latest CDC Guidelines

With less than a month to go before the United States launches a large-scale vaccination effort that aims to inoculate the population from H1N1 influenza, let’s review the latest information and guidelines from the Centers for Disease Control.

10 Day Tune Up for H1N1 – Day 8: Business Continuity

Regardless of whether a disease is a pandemic, a regional epidemic, or even a localized outbreak, a sudden spike in sick people has an impact on organizations and their ability to continue business functions. What will your organization do if it happens to you?

10 Day Tune Up for H1N1 – Day 7: Social Media Checklist

On Sunday, crisis management expert Jonathan Bernstein pointed out how social media has become the go-to crisis management and customer service aid. Today we look at how you should build your social media “back office” for H1N1.

10 Day Tune Up for H1N1 – Day 6: Reporters’ Notebook

Just because something is noteworthy in your line of work, that doesn’t mean your local news organization will care. Here is how to know if a reporter might call before he actually does call.

10 Day Tune Up for H1N1 – Day 5: Test Your Call Tree

During an emergency or a planned organizational event, call-down trees are simple and effective methods of alerting large groups of people with a small amount of effort. Today we’ll review call-down trees and provide a way to improve your planning and utilization of this tool.

10 Day Tune Up for H1N1 – Day 4: Notify Stakeholders

Did your last evaluation lead to any change to your Strategic Communications Plan? If so, communicating those changes to Key Stakeholders is an important preventative measure.

10 Day Tune Up for H1N1 – Day 3: Verify Your Contacts

The larger your critical contact list becomes, the more risk you have that the information you collect could be wrong at the very moment you need to use it.

10 Day Tune Up for H1N1 – Day 2: Your Message

No matter if you use Talking Points or Message Maps, it is critical to understand who the three most important stakeholders are for an H1N1 message.