Browsing all posts in Strategic Communications.

Catholic Churches Respond to FOCA

That St. Raymond was promoting an anti-FOCA campaign wasn’t all that unusual. What was unusual, at least for me as a parishioner at the Joliet Diocese’s Mother Church, was the support of this anti-FOCA campaign by the clergy themselves.

How Do You Respond to Online Criticism?

When it comes to managing your company’s (or individual) reputation online, responses to criticism should follow pre-determined action list so responses are both consistent and professional.

Should Brands Use Social Networking to Advertise?

I wouldn’t walk across the street and pitch a new product to my neighbor. Neither can marketers generate ROI by building a platform designed to attract “friends” where the sole purpose is to pitch products and services. This leads me to the core question every marketing professional should ask when developing a plan:

When is it appropriate to use social media strategies and when is it not?

Can Brands Have a Social Life?

Ogilvy makes a tremendous case in favor of social media in Asia, but their insights carry over to American and European markets.

Executives Discover Online Reputation Management

C-Level Executives are taking note: Internet websites such as Jobvent.com and Topix.net provide individuals with a way to express their opinions anonymously. Add other social media to the mixture, and the ability to turn rumor into reputation becomes a battle waged in real-time.

Pardon the Twitter Twit

I’m posting this an an experiment. If it works, I’m an uber-geek for sure.

10 Social Media Mistakes to Avoid

According to ReputationDefender, 77% of executive recruiters use search engines to research applicants. That means Human Resource Managers are also using them to learn a little about you before they pick up the phone.

As your mother told you, “You never get a second chance to make a first impression.”

The Ten Best Inaugural Addresses

Four years ago, the Washington Post asked historians to rank the best and worst Inaugural Addresses. Here is their list along with commentary and links to the original texts.

The Ten Worst Inaugural Addresses

Given their status as worst, it should be of little surprise that only two of these Presidents earned a second term in office.