Browsing all posts in "Brand Management".

Make Someone Accountable for the Brand

With so much discussion in the social media space today about finding a company’s voice, it’s worth revisiting one of Scott Bedbury’s key ideas.

Air New Zealand: Nothing to Hide

Even with a captive audience, I’d bet the rating for airline pre-flight safety videos would be no better than the average daytime number on Bravo. But among the airlines, Air New Zealand would have a breakout hit on their hands with this video.