Browsing all posts in "Crisis Communications".

New Campaign for Will County Health Department

The new multi-media advertising campaign for the Will County Health Department in Joliet, Illinois. The campaign was designed to promote the agency’s H1N1 influenza flu clinics.

The Art of Cleaning Up a Mess

This morning I have the pleasure of presenting this lecture to the undergraduate school of business at the University of St. Francis.

10 Day Tune Up for H1N1 – Day 10: Team Briefing

Today is the final day in my 10 Day Tune Up for H1N1. Let’s look at how to bring your team together around this mission critical initiative.

10 Day Tune Up for H1N1 – Day 7: Social Media Checklist

On Sunday, crisis management expert Jonathan Bernstein pointed out how social media has become the go-to crisis management and customer service aid. Today we look at how you should build your social media “back office” for H1N1.

10 Day Tune Up for H1N1 – Day 6: Reporters’ Notebook

Just because something is noteworthy in your line of work, that doesn’t mean your local news organization will care. Here is how to know if a reporter might call before he actually does call.

10 Day Tune Up for H1N1 – Day 5: Test Your Call Tree

During an emergency or a planned organizational event, call-down trees are simple and effective methods of alerting large groups of people with a small amount of effort. Today we’ll review call-down trees and provide a way to improve your planning and utilization of this tool.

10 Day Tune Up for H1N1 – Day 4: Notify Stakeholders

Did your last evaluation lead to any change to your Strategic Communications Plan? If so, communicating those changes to Key Stakeholders is an important preventative measure.

10 Day Tune Up for H1N1 – Day 3: Verify Your Contacts

The larger your critical contact list becomes, the more risk you have that the information you collect could be wrong at the very moment you need to use it.

10 Day Tune Up for H1N1 – Day 2: Your Message

No matter if you use Talking Points or Message Maps, it is critical to understand who the three most important stakeholders are for an H1N1 message.

10 Day Tune Up for H1N1 – Day 1: Influenza Update

As we kick off the 10 Day Tune Up for H1N1, let’s survey the information relevant to helping tune up your risk communications plan.

Writing a Strategic Communications Plan: Evaluation

The fifth article in this six-part series helps you determine whether or not your plan will work as designed.

Writing a Strategic Communications Plan: Key Messages

The second article in this six-part series explains the difference between Talking Points and Message Maps, and when to deploy either method.

Why You Should Be Proactive with Bad News

Would you rather discover bad news from the source or read about it somewhere else?

Resources to Help You Plan for H1N1 Flu

The CDC had created a page on their website specifically designed to facilitate workplace planning.

Is Your Business Continuity Plan Ready for H1N1 Flu?

Derek Wright recently asked me for my thoughts on business continuity planning for the fall flu season. Here are some of my recommendations.