Browsing all posts in "David Meerman Scott".

Book Review: The New Rules of Marketing and PR

16/01/09 | 2 Comments

In The New Rules of Marketing and PR, author David Meerman Scott wastes no time in tearing down the PR establishment’s game.

 
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