Browsing all posts in "Facebook".

Facebook Earns $2 Per User

Facebook claims 400-million users worldwide. With 2009 revenue approaching $800-million, that works out to revenue of just $2 per user. It also has made Facebook Free Cash Flow positive, which means it can cover operating expenses and capital investment needs. Economies of scale are beautiful things.

Do You Plan to Quit Facebook Monday?

With more than 400-million users, Facebook could loose 240-million users (or, if nationalized, a population slightly smaller than Indonesia).

U.S. Military Establishes New Social Media Policy

The Department of Defense eased soldiers’ access to popular Social Media websites such as Facebook, YouTube, and Twitter.

The 16 Cornerstones of a Solid Twitter Network

The biggest mistake I have made with Twitter is viewing it as a broadcast technology. But my view is short-sighted. Twitter is not for broadcasting, it is something altogether more powerful.

10 Day Tune Up for H1N1 – Day 7: Social Media Checklist

On Sunday, crisis management expert Jonathan Bernstein pointed out how social media has become the go-to crisis management and customer service aid. Today we look at how you should build your social media “back office” for H1N1.

Augusts’ 5 Most Read Stories

There wasn’t much of a shake up in August, but my article on eliminating Mafia War updates from Facebook attracted a lot of readers.

Using Social Media to Promote Your Charity

Whether you choose a Facebook Fan Page, Twitter, or both, social media gives you the ability to connect with people who share your passion and world-view. Here’s how to promote your cause.

Get Rid of Mafia Wars Updates on Facebook Once and For All

When I checked into Facebook earlier this week, there were no updates on my News Feed other than Mafia Wars. Here’s how to keep that from happening to you.

The Most Valuable Question You Can Ask a Reporter

I recently asked my Facebook friends to tell me what they thought was the most valuable question you can ask a reporter. Here’s what they said.

What to Do When 100,000 People on Facebook Hate You

Let’s assume for a moment that your brand faced a similar negative reaction to your brand, but the complaints are read, pointed, and harmful to your brand reputation? What would you do?

What Twitter’s DoS Attack Can Teach Us

Both Facebook and Twitter were victims of a Denial-of-Service Attack on Thursday. While Facebook proved more robust to a DoS attack, media darling Twitter struggled to keep their popular message service online throughout the day. In the process, we learned a lot about a service many people use as a key marketing communication vehicle.

Would You See a Movie that a Facebook Friend Hated?

Hollywood marketers historically have judged a movie’s buzz by its ticket sales. But with social media speeding up word-of-mouth reviews, it is becoming possible for a Friday Blockbuster to become a Saturday Meltdown.

Using Social Media in a Public Health Emergency

Social Media has greatly expanded the ability of people to communicate with one another. Local health departments have an opportunity to augment their strategic communications plans with these technologies. Through the deployment of an aggregator such as Ping, critical and sensitive information can be widely publicized throughout the social media space in an efficient and cost-effective manner.

Is Facebook Becoming TweetBook?

It seems as if Facebook is losing its identity within a competitive environment. But why?

What You Should Know About Advertising on Facebook

What are Facebook Ads? What is Ad Bidding? What’s an easy way to start with Facebook Ads?