Browsing all posts in "LinkedIn".

Explaining LinkedIn to a Client

I’m off to have lunch with a member of my wife’s business team. He recently started using LinkedIn to engage many of his clients, but asked for a tutorial on the service. Nothing like a quid pro quo.

Do You List LinkedIn or Twitter on Your Business Card?

Just as poor advertising fails to convert impressions into sales, blindly promoting your social media presence may serve little constructive purpose.

The 16 Cornerstones of a Solid Twitter Network

The biggest mistake I have made with Twitter is viewing it as a broadcast technology. But my view is short-sighted. Twitter is not for broadcasting, it is something altogether more powerful.

Three Ideas To Position Yourself for the Recovery

While I like to view strategy from the marketing perspective, my three action steps don’t take marketing into account at all. Rather, I’m taking a broader view of business.

SEO: Is It Today’s Snake Oil?

People pay me for my expertise in developing media plans for their companies because not because I can read a Nielsen diary, but because I have developed my own techniques for successfully applying that information and improving my client’s market share.

Is There Any Strategy in Your Strategic Plan?

There are lots of ways to write strategic plans, some more formal than others. The key to successful strategic plans, though, is to make sure your plan looks more like an ambition than a business plan.

Using Social Media in a Public Health Emergency

Social Media has greatly expanded the ability of people to communicate with one another. Local health departments have an opportunity to augment their strategic communications plans with these technologies. Through the deployment of an aggregator such as Ping, critical and sensitive information can be widely publicized throughout the social media space in an efficient and cost-effective manner.

Why Is Your Project Worthy of Our Award?

When it comes to improving your chance at landing an award for your project, you should take these factors into account.

What Tradition PR Can Achieve That PR 2.0 Can Not

The key to successfully employing new communications technology is to understand its purpose. The argument of Old PR vs. New PR is silly because the latter puts the sparkle ahead of the message. It would be as if saying color television is the end of radio. Well, in the short-term, radio took a beating until it found new ways of being an integrated part of the overall content paradigm.

Should Brands Use Social Networking to Advertise?

I wouldn’t walk across the street and pitch a new product to my neighbor. Neither can marketers generate ROI by building a platform designed to attract “friends” where the sole purpose is to pitch products and services. This leads me to the core question every marketing professional should ask when developing a plan:

When is it appropriate to use social media strategies and when is it not?

Pardon the Twitter Twit

I’m posting this an an experiment. If it works, I’m an uber-geek for sure.

Is Radio Advertising Effective?

For long-term advertising, clients can place a heavier emphasis on one media (i.e., radio, outdoor, transit, etc.). The key is to make sure your GRP/TRP, reach, frequency, remain high enough within the demographic to be noticeable.

10 Social Media Mistakes to Avoid

According to ReputationDefender, 77% of executive recruiters use search engines to research applicants. That means Human Resource Managers are also using them to learn a little about you before they pick up the phone.

As your mother told you, “You never get a second chance to make a first impression.”