Browsing all posts in "Marketing".

Stocking Up on Heinz Ketchup

Heinz is changing its ketchup recipe later this year. This weekend I noticed a lot of grocery shoppers stocking up on the original formula. Maybe they hope to ride out the change until Heinz introduces the original formula next year.

Do You Think Like Your Market?

I fear there are many companies doing just what this group did.

God Wants Me to Purchase Baseball Tickets? Really?

Apparently, God is worried about Joliet’s independent baseball club.

Could the Comcast-NBC Deal Spur More M&A?

Make no mistake, the Comcast-NBCU merger is a content-driven deal. But will is pass FTC muster?

Writing a Strategic Communications Plan: Situation Analysis

The first article in this six-part series explains how the Five C’s of marketing will help you defining the landscape on which your plan will function.

Make Someone Accountable for the Brand

With so much discussion in the social media space today about finding a company’s voice, it’s worth revisiting one of Scott Bedbury’s key ideas.

How to Give Your Client a Competitive Edge

If Public Relations and Marketing were languages, Marketing would be French while PR would be Acadien, a French dialect spoken by a significant portion of the people of Louisiana. Parisians can understand their Cajun brethren, but they don’t hold them with great regard. Such is the love-hate relationship between the marketing staff and the public relations staff.

Are You Making These 3 Mistakes in Your Sales Proposals?

Recently I had the opportunity to review six responses to an RFP. I am on a committee that will whittle down these proposals and make a recommendation on which one to accept. In the process, I learned a lot about how others might view my own business proposals. Are you making these mistakes too?

How to Promote Your Experts Within Their Niche

One of the primary reasons clients hire public relations professionals is to improve their company’s visibility within an audience. That audience might be the public at large or as specific as a trade or industry group. Regardless of the audience, the techniques to promote your expert within their niche remain the same. Here are five examples.

Channeling Your Message

Here are six media channels, ranked by order of expediency, and how they fit among audiences.

Ethics in Advertising

Do marketers have an ethical obligation to communicate to the public content with is advertisement shrouded as entertainment, news, or clandestine marketing?

Crimson Tide Scores Marketing Touchdown with A-Day Game

A look at one of the best integrated marketing communications plans ever unleashed by a college football program. And I’m not talking about the game.

Help End WeFollow Abuse

FamousDC took on Facebook Abuse. I’m ready to take on its cousin, WeFollow Abuse.