Browsing all posts in "Media Planning".

CBS Claims November Sweeps

CBS claimed victory in the November sweeps while Fox pointed to its win in the key Adult 18-49 demographic. CBS points to total viewership, averaging 11.3-million viewers per show. By that standard, ABC placed third. NBC has not released its ratings for November, but probably placed last.

What Propels Intent to Purchase?

What do click-through or unique visitors tell me about how an association with their brand will propel intent to purchase from my client?

New Campaign for Will County Health Department

The new multi-media advertising campaign for the Will County Health Department in Joliet, Illinois. The campaign was designed to promote the agency’s H1N1 influenza flu clinics.

Seven Advertising Metrics You Should Know

When it comes to navigating a media plan towards its intended audience, there are seven metrics nearly every media planner will use. Here they are.

Network Upfront Ends; Prices Down

Over the past few years, network television has witnessed a soft market in their upfront season, the time of year where advertising agencies make commitments to spend during next prime-time season. While volume has remained flat, this year, it fell a whopping 15%.

Bid4Spots: The eBay of Media Buying?

One of the biggest problems facing radio and television sales managers is unsold inventory. What can you do if you don’t have a relationship with a sales manager who is willing to help you?

SEO: Is It Today’s Snake Oil?

People pay me for my expertise in developing media plans for their companies because not because I can read a Nielsen diary, but because I have developed my own techniques for successfully applying that information and improving my client’s market share.

Is There Any Strategy in Your Strategic Plan?

There are lots of ways to write strategic plans, some more formal than others. The key to successful strategic plans, though, is to make sure your plan looks more like an ambition than a business plan.

Choosing the Proper Lure for Your Audience

When you’re developing your Strategic Communications Plan, the communication vehicle you use to speak to your audience is as important as your message. Today we discuss how to make the right choice.

Channeling Your Message

Here are six media channels, ranked by order of expediency, and how they fit among audiences.

Developing Your Audience Profile

It is hard to relate to a mother with a mortgage when you’re struggling with high school chemistry. Strategic Communications Plans face similar obstacles.

U.S. Olympic Committee to Launch TV Network in 2010

With the Major League Baseball network earning 20 to 30 cents per subscriber per month, and the National Football League network earning 75 cents to $1.10 per subscriber, it doesn’t surprise me that the United States Olympic Committee plans to enter the cable television market next year.

Advertising Picks Up, Recession Nears End?

While there is some concern that these new buying may be nothing more than true scatter and not an overall return to ad spending, there is little question than the advertising marketing is moving again.

If my theory on advertising holds true, we are seeing the beginning of the end of the recession.

Newspaper Revenue Trend Line Reconsidered

Earlier this week, I calculated that newspaper ad revenue would fall and intersect online ad revenue. Today we see online revenue growing to surpass newspaper. In both examples, we use different data and greater historical perspective in the model. Yet the two revenue lines intersect between 2023 and 2024.

Will Online Ad Revenue Beat Newspapers in 2011?

Brian Solis wrote an interesting article yesterday about the impending intersection between newspaper advertising revenues and online advertising. Solis predicts that “the collision could occur as soon as the end of this year.” But depending on how you analyze the numbers, I doubt it will occur that soon.