Browsing all posts in "Newspapers".

Federal Trade Commission vs. Journalism

The last time the newspaper industry was in trouble, Congress enacted the Newspaper Preservation Act of 1970. Yep, that helped.

Murdoch: The Future is Mobile TV

The Federal Trade Commission wants to put its finger into the information supply chain. Here’s what they can do to help now.

How Can The Internet Offer Promise and Lack Profit?

Free is a cost that journalism cannot afford.

New Campaign for Will County Health Department

The new multi-media advertising campaign for the Will County Health Department in Joliet, Illinois. The campaign was designed to promote the agency’s H1N1 influenza flu clinics.

10 Day Tune Up for H1N1 – Day 6: Reporters’ Notebook

Just because something is noteworthy in your line of work, that doesn’t mean your local news organization will care. Here is how to know if a reporter might call before he actually does call.

Five Things You Can Do to Do The Media’s Job for Them

Reporters aren’t lazy; they’re on a tight deadline. Here is how to help them do their job so well that your coverage will be as good as possible.

April’s 5 Most Read Stories

My focus in April was to address some of the issues raised by the SWOT Analysis of my blog. Most importantly, April’s 5 Most Read Stories now reflect my strategic communication theme.

Newspaper Revenue Trend Line Reconsidered

Earlier this week, I calculated that newspaper ad revenue would fall and intersect online ad revenue. Today we see online revenue growing to surpass newspaper. In both examples, we use different data and greater historical perspective in the model. Yet the two revenue lines intersect between 2023 and 2024.

Will Online Ad Revenue Beat Newspapers in 2011?

Brian Solis wrote an interesting article yesterday about the impending intersection between newspaper advertising revenues and online advertising. Solis predicts that “the collision could occur as soon as the end of this year.” But depending on how you analyze the numbers, I doubt it will occur that soon.

Mike Hughes Is Wrong

Maybe it’s not the brightest idea to take on the man who created the GEICO Gecko, but Mike Hughes’ viewpoint that advertising agencies must save newspapers “for the common good” is just plain wrong.

Which Big City Will Be First Without a Major Newspaper?

Newspaper advertising revenue has dropped at a greater rate than revenue for Detroit’s Big Three automakers. By comparison, newspaper revenue fell 25-percent in the last two years compared to 15-percent for automakers in the same period. Industry analysts say newspapers show no sign of leveling off this year.

It isn’t a question of whether newspapers will die, but when.

Is John Callaway Right that Newspapers Are Dead?

Yes, classified ads are down, and it is hurting traditional newsprint. But there is a bigger problem.