Browsing all posts in "Price".

Bid4Spots: The eBay of Media Buying?

One of the biggest problems facing radio and television sales managers is unsold inventory. What can you do if you don’t have a relationship with a sales manager who is willing to help you?

Newspaper Revenue Trend Line Reconsidered

Earlier this week, I calculated that newspaper ad revenue would fall and intersect online ad revenue. Today we see online revenue growing to surpass newspaper. In both examples, we use different data and greater historical perspective in the model. Yet the two revenue lines intersect between 2023 and 2024.

Will Online Ad Revenue Beat Newspapers in 2011?

Brian Solis wrote an interesting article yesterday about the impending intersection between newspaper advertising revenues and online advertising. Solis predicts that “the collision could occur as soon as the end of this year.” But depending on how you analyze the numbers, I doubt it will occur that soon.

Can a Three Year Old Solve the Economic Crisis?

Inflation is a principle so simple, a three year old can figure it out. What does that say about our economic leadership?

Beige Book’s Midwestern Summary

Overall economic activity continued to weaken across almost all of the Federal Reserve Districts since the previous reporting period. Most Districts noted reduced or low activity across a wide range of industries, although a few Districts noted some exceptions in some sectors.