Browsing all posts in "Public Relations".

What Is Strategic Communications?

Is there a difference between strategic communications and public relations?

New Campaign for Will County Health Department

The new multi-media advertising campaign for the Will County Health Department in Joliet, Illinois. The campaign was designed to promote the agency’s H1N1 influenza flu clinics.

Chicago 2016: The Biggest PR Failure in a Generation

I don’t care what your politics are, as public relations professionals it is our job to mitigate damage to our clients. We don’t set up our CEO for failure. We don’t ignore rumor mills. We backchannel accurate information.

10 Day Tune Up for H1N1 – Day 2: Your Message

No matter if you use Talking Points or Message Maps, it is critical to understand who the three most important stakeholders are for an H1N1 message.

10 Day Tune Up for H1N1 – Day 1: Influenza Update

As we kick off the 10 Day Tune Up for H1N1, let’s survey the information relevant to helping tune up your risk communications plan.

Writing a Strategic Communications Plan: Executive Summary

In the final installment of this series, we examine what is the first or, sometimes, the only thing a person will read in a Strategic Communications Plan, the Executive Summary.

Writing a Strategic Communications Plan: Evaluation

The fifth article in this six-part series helps you determine whether or not your plan will work as designed.

Writing a Strategic Communications Plan: Key Messages

The second article in this six-part series explains the difference between Talking Points and Message Maps, and when to deploy either method.

How to Write a Strategic Communications Plan

Today I am launching a six part mini-series on How to Write a Strategic Communications Plan. My goal is to present not only the framework of a plan, but to drill down into some of the more important aspects of the plan.

Why You Should Be Proactive with Bad News

Would you rather discover bad news from the source or read about it somewhere else?

How to Create Stories Where None Existed Before

The best business communicators understand that it is the story that sells the pitch, not the product.

How to Give Your Client a Competitive Edge

If Public Relations and Marketing were languages, Marketing would be French while PR would be Acadien, a French dialect spoken by a significant portion of the people of Louisiana. Parisians can understand their Cajun brethren, but they don’t hold them with great regard. Such is the love-hate relationship between the marketing staff and the public relations staff.

The Most Valuable Question You Can Ask a Reporter

I recently asked my Facebook friends to tell me what they thought was the most valuable question you can ask a reporter. Here’s what they said.

Five Things You Can Do to Do The Media’s Job for Them

Reporters aren’t lazy; they’re on a tight deadline. Here is how to help them do their job so well that your coverage will be as good as possible.

22 Websites to Post Media Releases for Free

I’ve never used any of these websites, so I cannot speak to their ability to help you. Sometimes you get, what you pay for.