Browsing all posts in "Public Relations".

How to Promote Your Experts Within Their Niche

One of the primary reasons clients hire public relations professionals is to improve their company’s visibility within an audience. That audience might be the public at large or as specific as a trade or industry group. Regardless of the audience, the techniques to promote your expert within their niche remain the same. Here are five examples.

What Twitter’s DoS Attack Can Teach Us

Both Facebook and Twitter were victims of a Denial-of-Service Attack on Thursday. While Facebook proved more robust to a DoS attack, media darling Twitter struggled to keep their popular message service online throughout the day. In the process, we learned a lot about a service many people use as a key marketing communication vehicle.

Three Things People Want to Know in a Crisis

If you can’t answer these questions first, you can lose control of accurate information as others fill the void—and perhaps, inaccurately.

Ten Commandments of Media Relations

Ten behaviors that will make the difference between being able to manage a situation well or have the situation manage you well.

Nurturing Key Partnerships

Our public health response plan was written, rehearsed, and revised. We knew what to do, who to call, and how we were going to manage nearly anything that came our way. Then H1N1 influenza showed up, and blew some large holes into the best laid plans of mice and men. Here’s what we learned.

Choosing the Proper Lure for Your Audience

When you’re developing your Strategic Communications Plan, the communication vehicle you use to speak to your audience is as important as your message. Today we discuss how to make the right choice.

The Importance of Core Purpose

Like any other advertising or marketing, you have to build your Strategic Communications Plan around the net end result.

The Eight Elements of a Strategic Communication Plan

In this series, I discuss the eight most important components a planner must consider before writing a Strategic Communications Plan.

Cision or Vocus? Which One is Best?

I’ve taken the sales webinars. Now I’d like your opinion.

Crimson Tide Scores Marketing Touchdown with A-Day Game

A look at one of the best integrated marketing communications plans ever unleashed by a college football program. And I’m not talking about the game.

Using Social Media in a Public Health Emergency

Social Media has greatly expanded the ability of people to communicate with one another. Local health departments have an opportunity to augment their strategic communications plans with these technologies. Through the deployment of an aggregator such as Ping, critical and sensitive information can be widely publicized throughout the social media space in an efficient and cost-effective manner.

Write an Elevator Pitch for Your Blog

An elevator pitch for a blog? That is a unique challenge.

Why Is Your Project Worthy of Our Award?

When it comes to improving your chance at landing an award for your project, you should take these factors into account.

Are You a Salesman of Ideas?

Yes, you may juggle tons of deadlines, but you still work with only a handful of clients directly. If you know your customers well enough, you become a partner in the success of their business.

Help End WeFollow Abuse

FamousDC took on Facebook Abuse. I’m ready to take on its cousin, WeFollow Abuse.