Browsing all posts in "Radio".

New Campaign for Will County Health Department

The new multi-media advertising campaign for the Will County Health Department in Joliet, Illinois. The campaign was designed to promote the agency’s H1N1 influenza flu clinics.

10 Day Tune Up for H1N1 – Day 6: Reporters’ Notebook

Just because something is noteworthy in your line of work, that doesn’t mean your local news organization will care. Here is how to know if a reporter might call before he actually does call.

Bid4Spots: The eBay of Media Buying?

One of the biggest problems facing radio and television sales managers is unsold inventory. What can you do if you don’t have a relationship with a sales manager who is willing to help you?

Mike Hughes Is Wrong

Maybe it’s not the brightest idea to take on the man who created the GEICO Gecko, but Mike Hughes’ viewpoint that advertising agencies must save newspapers “for the common good” is just plain wrong.

Working With the Fairness Doctrine

It is the memory of how the Fairness Doctrine empowered activists that raises so much concern over the doctrine’s resurrection. While Congressional leaders state their support of “balanced” debate, what broadcasters fear is the retooling of a weapon activists can use against them at license renewal.

Is Radio Advertising Effective?

For long-term advertising, clients can place a heavier emphasis on one media (i.e., radio, outdoor, transit, etc.). The key is to make sure your GRP/TRP, reach, frequency, remain high enough within the demographic to be noticeable.