Browsing all posts in "Reputation Management".

What Credit Unions Should Be Telling Their Members

As credit unions react to the collapse of U.S. Central and WesCorp, credit unions leaders need to react quickly to reassure members and the communities they serve. Here is what you should be saying.

Can a Nation Rebrand Itself?

Would you take on the assignment of rebranding the nation that gave us the Nigerian Scam?

Why Blogs Are Effective For Online Reputation Management

When your company or your name is being bombarded with negative commentary, your reputation is on the line and fast response is critical. One of the most effective tools in your arsenal is going to be blogging.

Online Networking More Popular Than Email

One in every 11 minutes spent online globally is on networking sites. Between December 2007 and December 2008, the time spent on the sites climbed 63 percent to 45 billion minutes.

Judge Tells Topix to Reveal IP Addresses of Trolls

Topix was one of the Internet’s first news aggregators. Anyone could create a news feed for a particular subject, and others could comment on stories in forums. Poor oversight of these forums has turned Topix into a cesspool in recent years as trolling and flaming have become quite common.

But that could change if a lawsuit successfully identifies the authors behind a notorious troll war.

Cessna Rises to the Occasion

It’s nice to see a company stand up for itself and deploy a great response to their customers, rather than the Court of Public Opinion. This is great reputation management.

Facebook Caves on Usage Agreement

After a week of being pounded in traditional media, the crown jewel of social media caves and reverts to its original usage terms.

How Do You Respond to Online Criticism?

When it comes to managing your company’s (or individual) reputation online, responses to criticism should follow pre-determined action list so responses are both consistent and professional.

Can Brands Have a Social Life?

Ogilvy makes a tremendous case in favor of social media in Asia, but their insights carry over to American and European markets.

Executives Discover Online Reputation Management

C-Level Executives are taking note: Internet websites such as Jobvent.com and Topix.net provide individuals with a way to express their opinions anonymously. Add other social media to the mixture, and the ability to turn rumor into reputation becomes a battle waged in real-time.