Browsing all posts in "Strategic Communications".

Do You Think Like Your Market?

I fear there are many companies doing just what this group did.

U.S. Military Establishes New Social Media Policy

The Department of Defense eased soldiers’ access to popular Social Media websites such as Facebook, YouTube, and Twitter.

What Is Strategic Communications?

Is there a difference between strategic communications and public relations?

New Campaign for Will County Health Department

The new multi-media advertising campaign for the Will County Health Department in Joliet, Illinois. The campaign was designed to promote the agency’s H1N1 influenza flu clinics.

Writing a Strategic Communications Plan: Planning & Implementation

The fourth article in this six-part series discussed how to take the work done in the previous steps and begin to mold them into a functioning plan.

Writing a Strategic Communications Plan: Stakeholders

The third article in this six-part series helps you identify the groups and individuals who will contribute to the success of your plan.

Augusts’ 5 Most Read Stories

There wasn’t much of a shake up in August, but my article on eliminating Mafia War updates from Facebook attracted a lot of readers.

Writing a Strategic Communications Plan: Situation Analysis

The first article in this six-part series explains how the Five C’s of marketing will help you defining the landscape on which your plan will function.

How to Write a Strategic Communications Plan

Today I am launching a six part mini-series on How to Write a Strategic Communications Plan. My goal is to present not only the framework of a plan, but to drill down into some of the more important aspects of the plan.

The Ten Best Inaugural Addresses

Four years ago, the Washington Post asked historians to rank the best and worst Inaugural Addresses. Here is their list along with commentary and links to the original texts.

The Ten Worst Inaugural Addresses

Given their status as worst, it should be of little surprise that only two of these Presidents earned a second term in office.