Browsing all posts in "Twitter".

Do You List LinkedIn or Twitter on Your Business Card?

Just as poor advertising fails to convert impressions into sales, blindly promoting your social media presence may serve little constructive purpose.

U.S. Military Establishes New Social Media Policy

The Department of Defense eased soldiers’ access to popular Social Media websites such as Facebook, YouTube, and Twitter.

Why I No Longer Follow @BreakingNews

I have reservations as to whether or not MSNBC will continue van Poppel’s wide-ranging news gathering strategy.

New Campaign for Will County Health Department

The new multi-media advertising campaign for the Will County Health Department in Joliet, Illinois. The campaign was designed to promote the agency’s H1N1 influenza flu clinics.

The 16 Cornerstones of a Solid Twitter Network

The biggest mistake I have made with Twitter is viewing it as a broadcast technology. But my view is short-sighted. Twitter is not for broadcasting, it is something altogether more powerful.

10 Day Tune Up for H1N1 – Day 7: Social Media Checklist

On Sunday, crisis management expert Jonathan Bernstein pointed out how social media has become the go-to crisis management and customer service aid. Today we look at how you should build your social media “back office” for H1N1.

Tweet Pressure

One thing I like about the new blog layout is integrating @BrianMcDaniel at the top of the page.  It keeps me focused when I Tweet. When you write about Strategic Communications, it’s probably a good idea to avoid re-tweeting something off-topic, don’t you think?

Using Social Media to Promote Your Charity

Whether you choose a Facebook Fan Page, Twitter, or both, social media gives you the ability to connect with people who share your passion and world-view. Here’s how to promote your cause.

Introducing @FluFeed

Today I am launching @FluFeed, a TweetBot focused on aggregating information about influenza. It is part of a communications initiative designed to help business communicators prepare for H1N1 flu.

On the TwitBlock Backlash

I suspect that the vast number of people who are filling Whitlock’s inbox fall into the “Get Rich Quick” category of Twitter user. They are hawking their wares while chasing their dreams of ignoble ease. In my opinion, they are spammers. They are a nuisance. And they know it in their hearts.

What Happened When I Went Scoble on My Twitter Account

On August 8th, I turned off the auto-follow function, and purged my Follow list to 100 people that I actually know. Here’s what happened next.

Twitter Poll: Who Do You Follow?

Do you concentrate on a small core group to follow, or try to keep up with everything going on inside your timeline?

What Twitter’s DoS Attack Can Teach Us

Both Facebook and Twitter were victims of a Denial-of-Service Attack on Thursday. While Facebook proved more robust to a DoS attack, media darling Twitter struggled to keep their popular message service online throughout the day. In the process, we learned a lot about a service many people use as a key marketing communication vehicle.

Would You See a Movie that a Facebook Friend Hated?

Hollywood marketers historically have judged a movie’s buzz by its ticket sales. But with social media speeding up word-of-mouth reviews, it is becoming possible for a Friday Blockbuster to become a Saturday Meltdown.

Do You Have a Corporate Twitter Policy?

Do you know of any other companies that has posted their Twitter policy besides Wal-Mart?